Business, Marketing & Finance Data Made Easy
Cut through the noise: simple data that actually helps your business grow.
Outline:
Cut through the noise: simple data that actually helps your business grow.
You don't need to be a data analyst to make better decisions - you need the right two or three numbers, tracked consistently. This session shows you which ones matter and how to start tracking them without the overwhelm.
We'll cover
• Why data helps small businesses grow
• Vanity metrics vs. useful metrics, especially in social media
• Simple dashboards: Google Analytics 4, social insights, Xero/QuickBooks
• Making sense of the numbers: customer journeys, sales, costs
• Choosing 1–2 realistic Key Performance Indicators (KPIs)
• Getting started with a CRM: managing leads and customers without the overwhelm
• When to get professional analytics help
Who is this for?
Sole traders, growing SMEs, and sales & marketing teams.
What will you learn?
How to understand your customer journey; using data to guide decisions; making finance and marketing measurable.
Quick win
Define one KPI and set up a basic tracker for it.
Date: 18th November 2026
Time: 10am - 12.30pm
About the trainer
Suman Randhawa is an award-winning sales consultant, keynote speaker, podcast host and author with over 30 years of high-level sales experience.
Named Businesswoman of the Year in 2024, she previously led top-performing teams at The Mirror, FHM, Heat and Harrods’ Private Client division before building her own mission-driven business focused on ethical, confidence-led selling.
Championing her “more heart, less hustle” philosophy, Suman helps founders refine their sales approach and messaging so they can win the right clients without pressure or sleaze.
She is the author of More Heart, Less Hustle, Chief Commercial Officer at ATOMIC, and host of the Don’t Work Harder podcast. She also volunteers with Smart Works, coaching women to build confidence and return to work. Her work shows that selling can be natural, ethical and empowering - and essential for sustainable business growth.
Venue and transport arrangements
Freedom Works is just a short walk from Hastings mainline train station.
There are also a number of accessible car parks under five minutes's walk from the venue.
FAQs
What's the difference between vanity metrics and metrics that matter?
Vanity metrics (like follower counts) look good but rarely predict revenue. Useful metrics - conversion rate, repeat custom, cost per lead - tell you what to change. We'll help you tell the two apart.
Which numbers should a small business actually track?
Usually no more than one or two KPIs to start with, tied directly to what drives your revenue - not a full dashboard of everything available.
Do I need expensive software to track my business data?
No. The session covers free and low-cost tools - including Google Analytics 4, built-in social insights, and accounting software you may already use - before considering anything paid.
What is a KPI and how do I choose the right one?
A Key Performance Indicator is a single measurable number tied to a business goal. We'll help you pick one that's realistic to track and genuinely useful to act on.
