Doing Business Online.
Stop losing customers to competitors who show up online and you don't. In one short, practical session, learn exactly how to get found, get clicked and get chosen.
We’ll cover:
How customers actually find businesses online today
Simple ways to improve your Google visibility and local search presence
What makes a website work (and what quietly loses customers)
How to create content that attracts attention and builds trust
The basics of tracking what’s working in your marketing
Where AI and automation can save time for small businesses
The 3–5 practical actions you can take immediately
Perfect for local businesses who want a clear, jargon-free overview of digital marketing and ideas they can put into practice straight away.
Who is this for: Sole traders, SMEs, small charities, local service businesses.
What will you learn: What works and what doesn't in modern marketing; making the most of your (often scarce!) resources; putting together a simple 90-day marketing plan.
Quick win: Identifying the one form of marketing which is most likely to win you new business.
Dates, times and venues:
23rd September: 10am - 12 noon Civic Centre, Uckfield, TN22 1AE
6th October: 6pm - 8pm The Stade, Stade Hall, Hastings TN34 3FJ
13th October: 6pm 8 pm Linklater Pavilion, Railway Ln, Lewes BN7 2FG
28th October: 6pm - 8pm Welcome Building, 14 Compton St, Eastbourne BN21 4BP
About the trainer
David Taylor has over 30 years’ experience in online marketing, communications and business support.
With experience across journalism, media relations, marketing, digital strategy and business consultancy, David Taylor specialises in guiding organisations through today’s fast-changing business and communications landscape.
His broad, cross-sector background - from early days as a newspaper journalist to advising SMEs on digital transformation - gives him a unique, practical perspective that resonates with leaders and teams alike.
David has co-authored books on digital marketing, delivered national and international talks on digital change, and appeared regularly on BBC TV and radio as a commentator on the evolving digital world.
His business support methods have been used by enterprise organisations across the South and East of England to help hundreds of SMEs build stronger digital skills and more resilient businesses.
FAQs
How do customers find local businesses online in 2026?
Mostly through a mix of Google search and Google Business Profile, social media, and recommendations shared online. This session covers where to focus first for the best return on your time.
Do I need a website to do business online?
Not necessarily to get started - a strong Google Business Profile and social presence can do a lot of the work - but the workshop covers how a website fits into the bigger picture as you grow.
What's the fastest way to get more local customers without a big budget?
Usually it's tightening up what you already have - your Google Business Profile, reviews and one or two content channels - rather than spending on anything new. We'll help you identify your fastest win.
Is this workshop suitable if I've never done any online marketing before?
Yes. It's designed to be a clear starting point, with no assumed knowledge and no jargon. You can then attend any of our other free workshops if you want to go into more detail on any of the subject areas covered.
