Make Your Website Work Harder: Essentials for SMEs. FINISHED
Turn your website into a tool that brings you customers, not headaches.
Outline:
Why your website still matters in 2026.
Auditing your current site: is it doing its job?
Quick fixes: images, speed, calls-to-action.
Adding essentials: forms, maps, bookings, integrations.
Mobile-friendly and accessible design.
Demo: before-and-after website improvements.
Next steps: when to invest in a new template website like Wix or Shopify.
Who is this for: Sole traders and Small and Medium sized Enterprises (SMEs) with outdated or underused websites; Businesses wanting to integrate their website with marketing tools; Businesses who rely on their site for enquiries or bookings.
What will you learn: The purpose of a website in 2026; How to make a site work harder for business goals; How to measure basic website performance.
Quick win: Run a 10-point audit on your own site and apply one improvement straight away.
Date: 4th February 2026
Time: 10am - 12.30pm
About the trainers
Greg Thomas and David Taylor have between them over 50 years’ experience in online marketing, communications and business support.
With over 15 years’ experience supporting startups and SMEs, Greg Thomas is a business adviser, mentor and innovation lead known for helping organisations gain clarity, improve performance and manage change with confidence.
He has guided hundreds of entrepreneurs across financial planning, marketing strategy, digital transformation and business growth, offering practical, results-focused support grounded in real-world challenges.
Since 2019, he has worked independently across the UK, developing business plans, funding proposals, budgets and forecasts, and providing tailored advice on sales, risk and digital presence.
His work has earned national recognition for innovation, including commendation from Her Majesty the Queen.
With more than 30 years’ experience across journalism, media relations, marketing, digital strategy and business consultancy, David Taylor specialises in guiding organisations through today’s fast-changing business and communications landscape.
His broad, cross-sector background - from early days as a newspaper journalist to advising SMEs on digital transformation - gives him a unique, practical perspective that resonates with leaders and teams alike.
David has co-authored books on digital marketing, delivered national and international talks on digital change, and appeared regularly on BBC TV and radio as a commentator on the evolving digital world.
His business support methods have been used by enterprise organisations across the South and East of England to help hundreds of SMEs build stronger digital skills and more resilient businesses.
Venue and transport arrangements
Lewes Railway Land Project is a short walk from Lewes Mainline Train station.
There are numerous car parks in the vicinity.
