Business, Marketing & Finance Data Made Easy. 20th January - Eastbourne.
Cut through the noise: simple data that actually helps your business grow.
Outline:
Why data helps small businesses grow.
Vanity metrics vs. useful metrics – especially in social media.
Simple dashboards: Google Analytics 4, social insights, Xero/QuickBooks.
Making sense of numbers: customer journeys, sales, costs.
Choosing 1–2 realistic Key Performance Indicators (KPIs).
Getting started with CRM: how Small and Medium sized Enterprises (SMEs) can manage leads and customers without the overwhelm.
When to get professional analytics help.
Who is this for: Sole traders, growing SMEs, sales & marketing teams.
What will you learn: How to understand customer journeys; Using data to guide decision-making; Making finance and marketing measurable.
Quick win: Define one KPI and set up a basic data tracker.
Date: 20th January 2026
Time: 10am
About the trainer
Suman Randhawa is an award-winning sales consultant, keynote speaker, podcast host and author with over 30 years of high-level sales experience.
Named Businesswoman of the Year in 2024, she previously led top-performing teams at The Mirror, FHM, Heat and Harrods’ Private Client division before building her own mission-driven business focused on ethical, confidence-led selling.
Championing her “more heart, less hustle” philosophy, Suman helps founders refine their sales approach and messaging so they can win the right clients without pressure or sleaze.
She is the author of More Heart, Less Hustle, Chief Commercial Officer at ATOMIC, and host of the Don’t Work Harder podcast. She also volunteers with Smart Works, coaching women to build confidence and return to work. Her work shows that selling can be natural, ethical and empowering - and essential for sustainable business growth.
Venue and transport arrangements
The Welcome Building is just a short walk from Eastbourne Mainline train station.
There are also parking spaces available at the venue.