How to Win Customers in a Digital World. Eastbourne - 3rd December.
This practical one-hour session will explore how digital tools, customer habits and AI are reshaping the way small businesses operate.
About this session
This one-hour introduction to the East Sussex Digital Growth Series is designed for busy business owners. It highlights three digital shifts affecting all small businesses right now in customer behaviour, online visibility and everyday operations.
You’ll leave with a simple framework to understand what has changed, what matters and where to focus your efforts so you can make better decisions about your digital strategy.
What you’ll gain in one hour
By the end of the session, you’ll walk away with:
A clear picture of the biggest digital trends shaping how customers find, choose and trust local businesses.
Quick wins you can action immediately to improve your online presence, efficiency or customer experience.
A priority list showing where digital improvements could have the biggest impact for your business.
An overview of the six workshops, so you can decide which sessions will bring you the most value.
It’s practical and jargon-free, giving you immediate value while helping you decide which of the follow-on workshops will make the biggest difference for your business.
About the full workshop series
The introduction also gives you a preview of the six fully funded workshops in the East Sussex Digital Growth Series. Each is led by an experienced trainer.
Make your website work harder.
Stand out on Google.
Create effective content.
Using Artificial Intelligence and Automation.
Understand your data.
Protect your business from cyber crime.
All sessions are fully funded by East Sussex County Council and the UK Government, making them free for local businesses.
Date: 3rd December 2025
Time: 10am
About the trainers
Dr. Sheela Sharma and David Taylor have decades of experience in business, marketing and enterprise support.
Venue and transport arrangements
The Welcome Building is just a short walk from Eastbourne Mainline train station.
There are also parking spaces available at the venue.