Measuring Online Performance

Service Description

In today’s digital age, almost every organisation has some form of a digital footprint - be it a website, social media channels or email campaigns. But how many business owners or managers truly understand if these digital marketing strategies are actually delivering results? Tracking your online performance is as crucial as managing your finances—after all, they go hand in hand. This course is designed to equip you with the skills to measure your sales and marketing campaigns, set achievable targets and fully comprehend the customer journey from prospect to payment and beyond. Run by our very own Head of Operations David Taylor who has over 30 years' experience in marketing and communications, this course is designed specifically for business owners, marketers and management teams who want to understand more about measuring return on investment.