Shoot Smart: Video Training for SMEs

Service Description

Transform Your Smartphone Into a Pro Video Studio – No Experience Needed! Unlock the full potential of your smartphone and discover how to create stunning, high-impact video content that sells, tells, and connects. This hands-on, high-energy course is your ultimate introduction to smartphone video production for business, marketing, and beyond. Whether you're a business owner, marketing consultant, content creator, or team member who needs to make engaging videos - this course is for you. Learn the Globally Recognised iDEC® Method You’ll be guided through the iDEC® method - a CPD-accredited, industry-leading framework that empowers you to step into four powerful creative roles: Individual | Director | Editor | Cameraperson More than just teaching which buttons to press, this method is built around the heart of video success: storytelling that grabs attention, builds trust, and drives results. Led by Industry Expert John Dixon Your trainer? None other than John Dixon, founder of iDEC®, who has delivered this training to powerhouse clients like BMW, Adidas, Barclays, Porsche, Clarins, and both the UK and Scottish governments. He’s also helped hundreds of startups, SMEs, and solo entrepreneurs unlock the power of smartphone video to grow their brands and tell their stories with impact. What You’ll Learn * Shoot, edit and publish professional-quality video – all from your phone * Master both vertical and landscape formats for platforms like Instagram, LinkedIn, TikTok & YouTube. * Understand how to create scroll-stopping content that converts viewers into fans * Build confidence in planning, scripting, shooting, and editing compelling short-form video * Create video that connects with your target audience, tells a story, and leaves them wanting more Interactive. Practical. Game-Changing. This isn’t a sit-back-and-listen course - it’s a fully immersive workshop packed with real-world tips, creative exercises, and bite-sized challenges designed to make you a confident smartphone videographer in just one day. You’ll leave with the knowledge, skills, and confidence to create professional, engaging, business-ready videos that will elevate your marketing, boost your brand, and spark audience engagement.