Measure Your Way To Success Online

Measuring Online Performance. Understanding the value of your digital footprint.

In today’s digital age, almost every organisation has some form of a digital footprint—be it a website, social media channels or email campaigns. But how many business owners or managers truly understand if these efforts are actually delivering results?

Tracking your online performance is as crucial as managing your finances—after all, they go hand in hand.

This course is designed to equip you with the skills to measure your sales and marketing campaigns, set achievable targets and fully comprehend the customer journey from prospect to payment and beyond.

Course content

• Matching online and financial performance

• Getting the most out of website analytics

• How to measure your social media and email activities

• Making full use of your CRM

• Tracking the full client acquisition journey from lead through to transaction

Who is this course designed for?

Finance Directors, financial professionals, marketers, business owners.

Course trainer

David Taylor is a strategic business communications and SME support specialist with over 30 years’ experience helping organisations navigate change, strengthen resilience and grow with confidence. LinkedIn