Shoot Smart: Video Training for SMEs
Transform Your Smartphone Into a Pro Video Studio – No Experience Needed!
Whether you're a business owner, marketing consultant, content creator, or team member who needs to make engaging videos - this course is for you.
Learn the Globally Recognised iDEC® Method
You’ll be guided through the iDEC® method - a CPD-accredited, industry-leading framework that empowers you to step into four powerful creative roles: Individual | Director | Editor | Cameraperson
More than just teaching which buttons to press, this method is built around the heart of video success: storytelling that grabs attention, builds trust, and drives results.
This isn’t a sit-back-and-listen course - it’s a fully immersive workshop packed with real-world tips, creative exercises and bite-sized challenges designed to make you a confident smartphone videographer in just one day.
You’ll leave with the knowledge, skills, and confidence to create professional, engaging, business-ready videos that will elevate your marketing, boost your brand, and spark audience engagement.
Course content
Shoot, edit and publish professional-quality video – all from your phone
Master both vertical and landscape formats for platforms like Instagram, LinkedIn, TikTok & YouTube.
Understand how to create scroll-stopping content that converts viewers into fans
Build confidence in planning, scripting, shooting and editing compelling short-form video
Create video that connects with your target audience, tells a story and leaves them wanting more
Your trainer
John Dixon, founder of iDEC®, who has delivered this training to powerhouse clients like BMW, Adidas, Barclays, Porsche, Clarins, as well as both the UK and Scottish governments. He’s also helped hundreds of startups, SMEs and solo entrepreneurs unlock the power of smartphone video to grow their brands and tell their stories with impact. LinkedIn