SME digital training East Sussex
- Marketing Apprentice
- 2 hours ago
- 2 min read
Free Content Marketing Workshops Supporting East Sussex Businesses
This week we delivered another fully funded content marketing workshop for East Sussex businesses, bringing local SMEs together in Uckfield for a practical, hands-on session focused on creating content that actually cuts through. The workshop was the fourth session in our East Sussex Digital Growth Series, delivered on behalf of East Sussex Growth Hub and supported by East Sussex County Council. The programme is designed to help small and medium-sized businesses across the county build digital confidence and capability through accessible, real-world training.
A Practical Content Marketing Masterclass
Today’s session focused on creating scroll-stopping content for web, social and email an increasingly important skill for small businesses navigating crowded digital spaces.
The session covered:
what makes content effective across websites, social media and email
creating engaging visuals and video using tools like Canva and CapCut
filming and editing short-form video confidently
writing strong hooks, subject lines and calls to action
repurposing content across multiple channels
maintaining a consistent brand narrative
Importantly, this wasn’t theory-led. Participants worked hands-on throughout the session and left with a ready-to-use content asset they could publish immediately.
The workshop was fully booked, reflecting growing demand for digital marketing training for SMEs in East Sussex. With content creation now central to visibility, trust and customer engagement, it’s clear that local businesses value practical support that can be applied straight away.
Due to demand, this content marketing workshop will be running again next month.
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