Want to Be Seen on Google? It’s Not About Who You Are It’s About What You Do

Hunnie N
2 days ago
2 min read

If you’re running a business today, chances are you’ve heard a hundred times that you need to “get visible online.” But what does that actually mean? And more importantly, how do you do it? Here at Portobello Business Centre, we work with business owners every day who are juggling it all, running shops, serving customers, sorting out logistics and somehow trying to manage their digital presence on top. The truth is, Google doesn’t care about your story, your passion or how long you’ve been in the game. What it really cares about is what you do and how well you show it.

One of our clients, a business running multiple retail shops across London, came to us with a familiar issue they simply weren’t getting the visibility they needed on Google. Despite having wide range of great products and loyal customers, they weren’t showing up in search results. That’s where Greg, one of our expert business advisors, stepped in. Together, they took a closer look at the client’s Performance Max campaigns (a powerful ad tool from Google) and quickly found the gaps: unclear messaging, generic keywords and a lack of local targeting.

With Greg’s support, the business made some key changes:

Refined their Performance Max setup to better suit their goals
Tailored campaign assets to speak directly to local London audiences
Aligned messaging with what their customers were actively searching for

The result?

More visibility
More relevant traffic

A campaign that finally worked with Google not against it They saw a dramatic improvement in reach and engagement, simply by focusing on what really matters: telling Google exactly what they offer, where they offer it and why it’s relevant.

If you’re spending time and energy on your digital presence, make sure it’s going in the right direction. That means: